Your Exit Strategy: How to leave corporate and pivot in mid-life | 4
[00:00:00] I can work in corporate with my eyes closed. I've been there for 28 years in top talent. My whole career with the like a, you know, rocket ship trajectory. I know how to be successful in corporate. That was a comfort zone. How to be successful as an entrepreneur, not so comfortable.
Imagine if you were invited to a room filled with a collection of the most diverse, interesting, authentic women in business leadership and entrepreneurship today, sharing their stories of growth, courage, risk, and change, women who've declared enough is enough, these rules of success I've been asked to follow no longer work for me and frankly, who made them up anyway?
Well, there is such a room and my friend, you're here in it right now. Welcome to “According To Who?”, the go-to podcast for successful women who are ready to question the current status quo, do things differently and rewrite her next [00:01:00] chapter.
I'm your host, Julie Cober, former C-Suite corporate executive turned founder, CEO, and peak performance mindset coach to the female founder on a mission to build, grow, and scale on her own terms. If you're craving more freedom, wellbeing, and true fulfillment both in your work and your life, guess what? You're going to love being in this room.
Hello everyone. Welcome back to “According To Who?”, Julie Cober here. I am solo this week, and I wanted to share with you the number one question I get asked. Hands down. I wanted to share the question with you and I wanted to share some, I guess, part of the answer or what I did. The number one question that I get asked all the time from women that I meet from around the world.
So whether it's in a speaking engagement I'm in, whether it's somebody who's come through some of our [00:02:00] free live events, whether it's, you know, women that hire me as their coach, anytime I'm interacting with women and they learn a little bit about my story. This is the question they ask me hands down.
They say, Julie, how did you do it? How did you walk away from a multimillion dollar executive career at the age of 52 and start over? Which I wasn't starting over, but we'll get into that in a minute. But start a, they say, start over or start your executive leadership coaching business from the ground up.
How did you do this? So many people are very intrigued 'cause it's not, it's, well, I guess it's becoming more common than, than it was, but, um, you know, not everybody knows how to do that. So, honestly, to answer that question, I would tell you first it started with a decision and I [00:03:00] think if you've listened to other podcasts, you, especially podcast number one, that's my story.
It took me 14 years to actually do it. Then when I did it, the first year of my business was what I would describe as extremely rocky. So that's kinda like laying the groundwork. It wasn't, it's not all roses, it was difficult. Um, it probably didn't need to be as difficult. Both, both sides. I didn't, certainly didn't need to take 14 years and I certainly could have made the first year less rocky had I known some of the things I'm gonna share with you guys today, but honestly in that I had a plan in my head.
I had, you know, a business plan that I had put together and, and somewhat of a strategy. But I wouldn't say that it was very much the way that I, uh, used to strategically plan in my corporate executive roles, which is very different than what I do now. It wasn't what I would call a step by step, step-by-step plan in the beginning, or [00:04:00] it wasn't a step-by-step as I needed it to be, as I thought I needed.
It was a little too high level, let's put it that way. You know, you hear this a lot in entrepreneurship and I get it now, and this is what it was like in the first, uh, 12 months after I left. So there's three, there's three parts to this. Actually, let me back up a little bit. When you make the decision to have a midlife career transition, whatever that looks like, there's kind of three parts to it.
It's actually four. There's the actual decision and sticking to that decision and not having the goalposts move consistently. There's the actual act of leaving and what that looks like. There's a, there's a strategy needed for each of these. The actual transition is different than actually leaving.
That's another piece of it. And then there's what comes next and what that looks like. That's kind of like the four parts of, of how it [00:05:00] looks. But for me, in the first year after I did leave my role as a CHRO, uh, which is Chief Human Resource Officer, for those that might not know that term, I would say that I was building and flying the plane at the same time.
And that is a very common term in entrepreneurship, and I understand why now, and I get it. I get it that there will be times or seasons and things that you need to do where you're building and flying at the same time. I don't think that that should be the norm now. I think having gone through it and the lessons that I learned, what I'm gonna share with you guys today.
I don't think you need to operate that way 24/7. But I was, it wasn't ideal, but it was real. And you know, from that came a, a transformation 100% in that first year. There were so many days that honestly, I had no idea what I was doing. You know, when I first decided to go out and start my coaching business, I coached my entire career, right?
I was the head of [00:06:00] HR for, you know, 20 plus years. I coached right from the board level down to frontline. That's what I was, I, I, you know, every CEO I worked for, I was a coach to them. All the things, my teams, my colleagues. So, you know, I kind of had that, that thought that many do, especially in HR, right?
That we're gonna, I'm gonna go out and I'm gonna hang out my shingle and I'm gonna, I'm gonna coach, I'm gonna, I love that part of my job, right? Like when my husband asked me like, what do you love most about HR? Mentorship, coaching, watching people soar, helping them, you know, put strategy in place, in career transitions and figuring out what their next steps are.
That, that was my jam. So of course I can do this as in the business, right? So I'm gonna hang out my shingle and you know, everything's gonna be great. And so. And of course I had a business plan around that. But you know, there it wasn't always great. There were a lot of days that I didn't know [00:07:00] what I was doing because of all the other things that I needed to make sure I was doing all the other hats that I was wearing.
The marketing hats, the sales hats, the offer hats, the customer service hats, the operations, technology, all the things, right? You're the CEO of your business. You're not, it's not just your craft. So I think I knew that theoretically, but then when I was living it, that was a little different. You know, I came out of a very senior role where I had a team of hundreds, you know, amazing executive assistants, amazing vice presidents that reported to me and senior directors and things like we had a lot of people to delegate to.
I was it as a new business owner, right? So I, I had all those hats on so that, that was a little, I'm not gonna lie, overwhelming. There was new things that I needed to learn. Um, there were days, I'm not gonna lie that I call them wall kicker days. You know, when you wanna kick the wall. There were days that I wanted to throw in the towel, like in those first [00:08:00] months.
There were many days where I thought, what on earth have I done? I went from this volume of money and getting paid every two weeks to, to not. Then everything else that was thrown in there. You know, I told myself often, oh my gosh, I think I have to go back to corporate. That was a, a mantra, which was not helpful in the first 12 months of, and I know, I know people are gonna be listening to this saying, oh my gosh, that's me.
And of course you would say that. Now, in hindsight, four years later, that was my comfort zone. I can work in corporate with my eyes closed. I've been there for 28 years in top talent. My whole career with the like a, you know, rocket ship trajectory. I know how to be successful in corporate. That was a comfort zone.
How to be successful as an entrepreneur, not so comfortable. Right. So of course my, my mindset, my spirit, my, my ego, all of it every day was saying, you gotta get back over here because that's its job, right? My subconscious mind was like, you need to go [00:09:00] back because it wanted me to be comfortable, right?
It didn't know that I was just starting a new business and it was causing all this kind of angst within me. So, yeah, I wanted to throw in the towel, but I didn't, and I'm so, so thankful. That I didn't. But here's the thing. Here's the two things that surprised me the most in my first year that I wanna share with you guys.
Because how I did it, how I built this thing was how I'm describing. But what I discovered when I sat back and said, okay, hang on. You know, once I kind of got over the, almost the shock, the initial shock of, wow, okay, this is, this isn't what I thought. I started to think about, okay, what am I really good at?
What have I, what have I done in my career? What, where I have to start pulling out my skillset here and stop telling myself, oh my gosh, I don't know enough about entrepreneurship. Dah, dah, dah, dah, dah. There's so many transferable skills. From [00:10:00] being an executive to an entrepreneur, but it's rather interesting 'cause I've had lots and lots of women that I've talked to over these four years where, I mean, these are women who hold very senior positions.
So vice president and above. Director, senior director, vice president above, they have been responsible for teams of hundreds. They have, um, led they have created and built multimillion dollar budgets. They have led multimillion, if not into the billion dollar projects like mergers and acquisitions and things of like that, that nature.
And they come to me and they're terrified to start a business. They're, they're like, I, you know, I don't know where to start this. This seems so noisy. There's so many, like shiny objects, all the things. And I'm thinking, well, hang on, hang on. You, you just did all of this for however many years. Like, you certainly can do this, but I lost myself too there because of, of the [00:11:00] unfamiliarity of it all.
Anyway, that's just kind of a little backstory, but the two things that surprised me the most was I learned that. Strategy, which is my jam. Like I can put a strategy together like no other strategy alone is not gonna cut it in entrepreneurship. I think once I figured that out, which was probably around month nine.
I was like, oh, okay. Hang on here. You have to have, yes, you have to have a, a killer strategy. You have to have a plan. You, we do do that differently as an entrepreneur than you do as an executive, which I'll talk about in a second. But you need mindset mastery. I'm not kidding you. I cannot say this enough, like, and, and listen.
I've always had personal development and personal growth in my space of who I am as a leader. Not to this level, not to this level. Like I understand mindset. Uh, my background is business and psychology. That's what my degrees are in. I [00:12:00] get mindset. I, I've been interested in it my whole life. Neuroscience, all the things.
This is a whole nother game. This is like your PhD in mindset when you're an entrepreneur, right? So you have strategy, you have a business plan. You have to master your mindset because there's lonely days and there's things you don't know and you, you know, doubts you never knew you had start coming up and you question yourself on things when things aren't going.
'cause again, a lot of the women that I work with and that I'm sharing, that we're bringing here to this the, to the podcast like these guys have had. Rocket ship success in their careers, right? And then they went out and, uh, dabble in the entrepreneur space. And most of them will tell you a similar story.
So strategy, business planning, mindset. Huge. You need a toolbox of leadership tools, and you have some of them for sure with the roles that you've been in, but there's others that I bet are either really rusty or you haven't had them in your toolbox yet. [00:13:00] So that's one thing. And then also your expertise, your deep knowledge and your deep expertise.
You cannot throw that out. You can't throw the baby out with the bath water that has to play, that has to come into play here. It is different. What you're doing versus what you did, what got you to where you were, will not get you to where you want to go. As an entrepreneur, that's where the mindset comes in.
But you have deep, deep expertise and you can't forget that. And I think that was a little bit of my, I was so out of my comfort zone in those first few months that I forgot how capable I am. I forgot about these huge things that I've done in my career that takes the same skillset. That takes powerful decision making, fast decision making, that takes understanding market volatility, that takes operations expertise and leadership expertise and problem solving expertise and all the things that, those all come over with you.
So [00:14:00] if you're sitting here and you're listening going, oh my gosh, yeah. Like, I used to do all these big projects and I was responsible for all this stuff. And like over here, I, I feel like some days I, I, I can't even like string a sentence together, those skills are still in you. So those four things like your, your strategy, your mindset, your leadership, and your deep expertise, they all have to be packaged together for you to survive in entrepreneurship.
The other big thing that I learned, and it's different, it's a different identity and I'm gonna get into that in a second, but the other big thing that I learned in my first 12 months is if you try to do this, I call it the entrepreneurial gig alone. The chances of you succeeding in the first two years is not high.
If you're sitting there wondering, okay, like where do I go next? What? Why is this feel so rocky? Like, wow, like this is not what I thought, or this is not, you know [00:15:00] what, you know, I spoke to someone the other day and she said, gosh, she said she's just coming up to the end of her first year, and she said, wow, would I ever be making a lot more money if I went back to corporate?
Right? Which is true, but there was a reason she left. I said to her, and I know her, and I said, okay, let's go here for a second. And you know, we can't forget about those things. If you've already left and you're out doing your next thing, your next chapter, and it's, it's rocky, try to remember why you left.
That will help you on those wall kicker days because most of us leave for a reason. But please don't do this alone. Find a group. Find support somehow. Find a coach, find a mentor. Find like find somebody or some group that can help you. So here's the thing too. If you've been in a leadership role, which probably most people that are listening to this have been at whatever level, I'm not sure [00:16:00] I'm gonna say something that could be controversial.
But I don't think you need a, a coach per se. I think you need a business advisor. You're, if you've left and you wanted wanting to start, or you have started your own business, you need a business advisor that has been in your shoes and has gone before you. Okay? So I'm gonna, I'm gonna elaborate on that in a second.
But if I had known that I needed some sort of support, that I shouldn't be doing this alone earlier in that first year, I would've been way more successful, way faster. Way faster. The first year wouldn't have been as rocky as it was if I had gone out and got the support I needed. So now four years in, I'll tell you, and this is something to remember always if you're, if you're a new or new-ish founder, entrepreneur, you should always, always be investing in either yourself personally, your own personal growth, [00:17:00] your mindset or the business.
And so when you're setting your budgets every year. As we did so beautifully in corporate, you need to be doing the same thing for your business. Make sure your budgeting development for yourself or your business. 'cause you know, I believe that coaches come into your life for a reason and a season. And let's, let's remember, let's be clear, the most successful people in the world.
So think of the, you know, close your eyes and think of who can you think of when you think either in the business world, athletes, you know, any space. Who are the most successful people in the world, if you go and dig, they likely have more than one coach. They might have a a voice coach if they're a singer, they might have a mindset coach as well.
They might have a business coach. If you're running a bit like lots of people have different coaches. Now of course, that's not always available to everyone in the beginning. You can get coaching in different ways and you can get business [00:18:00] advisory support in different ways, but you definitely should not be doing this alone.
And if you get the support you need, and it's important. This is actually a really important point because I think, here's what I'm gonna say. That is pretty, it's a conviction of mine. I, four years ago, I don't think I, I, I don't think I thought I would ever say this, but now having been in this business for four years and coming out of my career, I believe today that traditional coaching, specifically in the online space is failing elite leaders, elite female leaders like you.
That's what I believe. That is my observation. And why do I believe that? Because you're not a beginner. If you've had a successful career and you, and you're in the stage where you're in midlife. So whatever that is, you know, 40, 45 fit into your fifties wanting [00:19:00] to make a career transition, and you've held a leadership role and you've held, maybe you've held the executive role or a ver you know, whatever.
Right? You're, you've been in those roles, you're not a beginner and what is being created, and a lot of, a lot of the online coaching space is for beginners. It is for people who don't have deep business acumen. Maybe they've been worked in a J-O-B job in corporate, but maybe haven't gotten anywhere near to the levels that you've had that you've been at, that you are at right now, or were they, you, you, as the leader that you are listening to this, you do not need generic templates made in Canva.
Or basic business frameworks, yes. Do we need to make things simple? A hundred percent. But you don't need those things. You have those already or you can make them very [00:20:00] easily. You don't need, I love this one. I see it all the time. This, this is what really gets me, my, my blood boiling. Because, because there are.
So many people out there saying, you know, come learn this. Six, um, the six figure secret to catapult your business to the next level, to catapult your business to success. And I'm thinking, okay, okay. And that's very alluring, especially when you're having a wall kicker day as a new entrepreneur, a new founder, right?
You're like, oh my gosh, where do I turn next? I don't know how. I don't have help. I don't know what I, you know, I, we've all been there. So the six figure. Secret, especially if one of your goals, which is, is probably for every new founder, former executive, new founder I work with, one of the big goals is replacing their salary as quickly as possible.
So, yeah. Oh my gosh. Okay. You don't need the secret. You have the secret. In fact, you could teach it. [00:21:00] Once you get into that, behind that little shiny object marketing slogan, you're gonna find really quickly like, oh my gosh, I could be teaching this class. I could be teaching this webinar, so be careful of that.
'cause there's a lot of shiny objects out there with the experience you have. You don't need mindset, hype, and trust me, I am big on mindset. So don't take this the wrong way, but you don't need mindset, hype, or talk that is not attached to a very powerful strategy. A plan that is curated to you and your deep expertise and your knowledge and your wisdom and your background.
Like these things need to be curated to you. You are the, you are the, uh, the brand. You are what is going to bring whatever service or product you're offering to the world. You need all of those things. They, there's a lot out there just on mindset, which is big. It [00:22:00] is, it's huge in the, in the entrepreneurial space, but it's not the only thing.
You need all of those working together, right? Your leadership toolbox, like, like I talked about, executing a plan, a strategy career to you in your background and your knowledge, and you don't need any more fluffy programs. Programs that, like I said earlier, don't take into consideration deep, fast decision making skills like we know we, we already have those.
If you've been in an executive role, you already have that. We don't need any more plans that nobody has a clue about market volatility and the uncertainty in the market and how fast and the urgency we need to work at. We don't need any more kind of fluffy programs that do not, most importantly. Do not take into consideration navigating the complexities of a high stake executive leadership [00:23:00] transition.
How on earth could a coach who has never done what you've done or never been who you've been help you do that they couldn't? So these are the things you don't need, but the market is telling you, you do. So regardless of where you're at, so there's usually three buckets of women that I work with or that I talk to.
I don't even work with them all. All of them have usually made the decision they wanna leave. They don't wanna continue on. They don't want the last chapter or the last couple chapters of their career to be like it is right now. They want something different. So they maybe have made the decision to leave, but they're still in their corporate role and that they're just unsure of how to go about doing this, or they have made the decision to leave and they're walking in both worlds.
So they're still in their corporate role and they're trying to launch their business. That's the [00:24:00] hardest boat to be in, and I have a handful of clients that are doing that. It's, it's, it's not easy, okay? Because we're tired to run a business, build a business in the first 12 months, and hold your role that you're holding now.
It's hard, but doable. I have clients who have done it because the point is, is that they're trying, they're getting their business going to the point where they replace that salary and then they can leave. Okay. So that's, that's, they need some, um, proof of concept. That's fine. Right. And then there's ones that have left, there's ones that have left, they've made the decision, they've left, they've, they've negotiated their exit package or whatever that looks like, and they're off building in the first 12 months, and it's a little rocky.
So those, those are kind of the three buckets. So if you're thinking about leaving or you're, you're doing both or you've, you've left, here's what I think you need based on my experience in that first 12 months and how rocky it was. Here, here's, here's what I learned and here's what I've shared. A couple things that I've learned, but here's what I think you need. [00:25:00]
Like I said, you don't need another. You need a coach. Don't get this the wrong way. Yes, a coach, but a coach that's a very strategic business advisor, right? A business advisor slash coach slash mentor, whatever you wanna call it. But she or he has been in your shoes, which means they've had a similar career to you.
They've also made the decision to leave to transition to their next chapter. And here's the thing, the next chapter can be anything. I'm talking about building businesses 'cause that's what I did. Maybe it's building a business. Maybe it's another J-O-B job, I call it. Right? Working in another job and another company.
Maybe it's board work. Maybe you wanna kind of quote unquote retire and go onto boards. Maybe it's philanthropic work. Maybe it's working for not-for-profits. It can be a host of different things. What I'm talking about and the process is all the same. [00:26:00] You need a business advisor that has walked in your shoes, that has been in your job, has been in your role, has been in the the trenches of making this very high, high state, complex decision and has gone before you.
Okay, you need, this is the number one thing that every executive I work with, this is what they want. And I know you're probably the same strategic bold thinking. You need a partner who has strategic, bold thinking that is going to lead you to real results. Strategic, bold thinking that's going to lead you to real results.
Write that down. That is a writer downer because that is what's missing. This is what I think is being fail. This is the failure that's happening in the traditional online coaching space Right now. We have, and again, I'm sorry if this is triggering you when you hear this and if it is, really sit with it. [00:27:00]
I believe my assessment in these four years is we have some brilliant marketers out there. Brilliant marketers that understand the psychology of marketing and understand the psychology of buying, which is great. You need to do that, but there's not a lot of depth behind that, so do your due diligence on this.
And if you are in a situation, which I know probably a lot of you are, I was too, where you have already invested quite a bit in coaching, in programs, in things, and you really just didn't get results. It's okay. It's okay. That was all supposed to happen. Learn from it, take it away. Take it with what you're listening to now and say, okay, how am I gonna do this differently?
'cause that doesn't mean you should do this alone. It just means you maybe didn't have all this knowledge and you didn't know someone who's gone ahead and was in the quicksand like I was for the first year, and can share this with you. Okay, so this is like another reason why we've started this [00:28:00] podcast.
We wanna share these stories of these women, how they did it, the pitfalls, the the successes, the failures, the things that, you know, we learned that we would say never do, or the things that we learned that said yes, try this. That's what this whole sort of podcast is about, and that's why I get that question all the time, right?
Because here's what you really need. You need an exit strategy, and it, it's composed of those buckets. I talked to you, it's composed of the decision to leave. Maybe you haven't even made it yet. Maybe it's just kind of like you're pieing in the sky about it, but actual leaving, what that looks like, actually transitioning from that.
Right. And what's the next chapter? Because here's the thing, in each of these buckets, you will have what I call now 'cause I experienced it, I an identity crisis. If you aren't sure of [00:29:00] this, if you don't have this information that I'm sharing. Right. So I have put together, so you guys know. A brand new three day.
I hate to even call it masterclass. This is what we're calling it, free for women in midlife that are wanting to make a career transition. And we're talking about all of this. We called it a masterclass, but it's really an executive round table. It's three days, an hour a day, and we are each day going to be talking about the three these buckets and what has to happen in each of these buckets.
Right. You need to understand if you want to leave or if you've left and it's rocky. There needs to be a deep understanding of the identity shift that has to happen for this to be a success. That's what I figured out. How did I do this? When they said it in, in the first year? It was the day I figured out that I.
Was continuing to operate in the identity of [00:30:00] an executive, a corporate executive versus a CEO and founder. They're different. They're different. And once I'm like, okay, what does the this new one look like? That's when my business start stopped being such a rollercoaster because I had lots of success as well.
It's, it was like up and down and up and down, and there was no consistency. That's when things started to level out a bit and move in the right direction consistently. So there's identity. Day one. We talk about, I, we, I call it the identity shift. There is a huge mindset, mastery, and shift that needs to happen around money.
My gosh, we were highly compensated. As executives or are highly compensated, comp base compensation, bonuses, stock options, you know, pension plans, 401k for in the us um, private jets, [00:31:00] potentially, you know, profit sharing. All the perks. All the perks. And then we're not necessarily, or it's not like every two weeks in the bank account.
Right. And, and just even. Attracting money and, and it's completely different as an entrepreneur money mindset. Honestly, if we don't get that to where it needs to be, it will be really hard. It'll be really, really, really hard to, uh, succeed as an entrepreneur. So that's day two, all about the shift that has to happen around how we attract, earn, think about, embody money 'cause it's completely different.
From an employee to, uh, an entrepreneur. And then the third day we talk about is we call it a strategy shift. Okay? So that's if you've been in a leadership role, especially as an executive, you understand strategy, you love strategy. That's why we called it the exit strategy. We're all masters at strategy.
It's different, [00:32:00] your strategy, how you set it up, the timeframe around it, the cadence, the tactics, the goals, the vision, the mission, everything is different. As an entrepreneur than it is how we get taught to do all that in a corporate position. So we talk, we talk about that. So I wanted to let you guys know, one, the question that I get asked all the time and, and try to help answer that.
This masterclass, this, it's brand new. I've never launched this before. It's more of an executive round table. We're doing it completely different. We are no presentations, no PowerPoints, nothing. We are having a deep, rich conversation each day. Everything's recorded, so you can always get the replay if you can't come live about these topics.
I'm gonna talk for a period and share more than I have today about this, and I'm then gonna open it up for Q and A. Because I want you [00:33:00] guys to be able to ask questions. It's almost like coaching sessions, really. So if you, you're thinking about leaving and you, you know, it's just been this kind of idea if you've left or you haven't left, but you're working in both worlds, or if you've left and it's, you know, you want it to be different, these three days are gonna help you.
Trust me, these three days. What I'm gonna share with you is what finally righted the ship for me as an entrepreneur. So I wanted to make sure you knew about that. Because I do, I believe that traditional coaching, the way it is right now in the online space, the noisiness in this space, the marketing focus in this space, and don't get me wrong, marketing is very key, but it can be very, it needs to be actually very, very simple and you don't need to do all the things that the market are telling us to do to be successful.
There's a lot of other things that you can focus on, so no more fluff. No more fluff, no [00:34:00] more funnels, no more fake claims, no more smoke and mirrors, right? If this is the way you've been feeling, maybe just come and listen or re-listen to this podcast because it doesn't need to be that way, and that isn't what's gonna give you success, right?
What's gonna give you success is getting into a room. So whatever that ends up looking like for you into a room that is going to give you a plan that deeply respects your expertise. So this is part of your due diligence process if you're looking for support, okay? These are the things you have to make sure this, whatever it is you purchase, the person, the program, the webinar, the whatever the course is gonna give you this.
And I don't think you can get this unless the person who's providing it has done what you've done [00:35:00] and has gone before you. But that's my 2 cents, right? So you need a plan that's going to get into a room that's gonna help you start creating a plan that respects your deep knowledge. I think you need to get into a room that is going to give you a strategy.
Or, or help you start to create a strategy that literally matches your strengths. Listen, we're all successful, but we all have different strengths. It's, you can't have a cookie cutter. That's what I think is out there as well. Oh, follow the, the top three steps, the four steps to success, the three steps to sales funnels, the, the, you know, the six, uh, secrets to, to six figure.
All the things I'm like, oh my gosh, you guys like, it's gotta be, it's gotta be from for you. None of that works. None of that works. What's happening is it's worked for that person somehow, some way, and now they're trying to sell it. [00:36:00] When we're kind of, you know, deer in the headlights, you know how I describe those first months, especially like if you're working, still working in your corporate role and you're, and you're also running your business like that, that it's like kind of another level.
It can be so easy. To be sucked into this and like, yes, this is the answer. This is what I need. Right? And then the market tells you, no, no, no, we need, you need to do this now. No, you should be doing one-on-one coaching. If you're a coach, you should be having a group. You should be, now everybody's talking about a membership, right?
It, and of course we have to go with a market volatility. I get all that. And there is things changing in this market, but it's not as crazy as it feels. It's not as, it shouldn't be as noisy as it feels. So you want a strategy that matches your strengths. Listen, you wanna be in a room where you get a roadmap and we like roadmaps.
If we're, you know, if you're in a former executive or in an executive role, we like roadmaps, right? You have a roadmap designed [00:37:00] specifically for high achieving, high performing women that have held senior roles in midlife. Are looking to transition their career. That's very specific. That is a very, very specific roadmap.
And like I said, we need to look at the decision to leave the actual act of leaving. These all are different things. The transition when you've left or the transition when you're walking in both worlds still. And then the next step. Those first 12 months of the next step. And there are different things to deal with strategically, plan wise, mindset wise, leadership wise, in all of those categories, all of those buckets.
But that's the roadmap, right? So those are the things we're gonna talk [00:38:00] about in the exit strategy. So it's going to be a powerful conversation of what it takes to leave. What it takes to build successfully in the first 12 months, whatever that is. So depending on when you're listening to this, our first one that we're launching brand new is on August 19th.
So it's the 19th, 20th, and 21st, 12 to 1:00 PM every day. All recorded. So I know how busy you all are if you're, especially if you're still in your J-O-B job. You can listen to the recordings. It will help you if you're in this boat. I've been there. I know exactly how you feel. I've done this, I've created this from this question.
I've created this program, this masterclass, this conversation, this leadership round table from my conviction that your, the market is failing you right now. And we need, we need to do some things differently for women that are in the boats that I've, that I've described. [00:39:00] So. If you want more information on this, you can go to my LinkedIn page.
It'll be up there. My Instagram page, it is tagged on my link, link tree, so you can get it in the bio there on my website, juliecober.com. You can reach out to me if you know me we'll get you the information. So that's our first one is August 19th, 20th, and 21st. And, um, so depending on when you're listening to this, you might've missed it, but check back in, check for those things because we will run this, we will run this.
I don't know if it'll be often, but it'll, it will be one in our roster because this conversation needs to happen. So hopefully this was helpful for you today. It went way longer than I thought it was gonna go, but any questions, you can reach out to me always, and just know however you're feeling right now.
Whatever bucket you are in, you're not alone. There are so, so, so many women that want this. [00:40:00] That want what you want, that are, you know, that, that want to move into their next chapter in a certain way. As I always say, it is our birthright to love our life, right? We are meant to love our life, like genuinely love our life, and that is meant to be supported by work that we find deeply fulfilling, not work that consumes us.
So there you go. Exit strategy. That's what you need. All right, my friends, have a great rest of your day and we'll see you soon.
Thank you so much for choosing to spend your time with us. I hope today's insights have empowered you and given you ideas and tools to start to rewrite your rules of success. If you loved today's episode, please leave us a review and be sure to share it with a friend. And if you'd like to hear more from these trailblazing women, be sure to hit the subscribe button so you never miss out on another powerful episode. [00:41:00]
Don't forget to connect with me on LinkedIn or Instagram for daily doses of motivation, behind the scenes insight, and to keep the conversation going. For additional resources and strategies, visit juliecober.com and subscribe to my newsletter where you'll receive life-changing content delivered right to your inbox.
And always remember, you have the ability to create any change you want in your life at any time. You are 100% worthy of living a life that you genuinely love, that's supported by work that you truly enjoy. Keep pushing the boundaries. Question your thoughts. Step into the elevated version of you, and until next time, always be asking yourself “According To Who?”.
According To Who?
