Shift Your Money Mindset and Build Real Wealth with Vanessa Bowen, Master NLP Mindset Coach & Founder, Mint Worthy Co. | 11
Vanessa Bowen: [00:00:00] It really started to like gnaw at me to the point where I would wake up in the morning and I would be in tears. 'cause I had to show up to this job that although I loved working with Canadian Tire, it was just what I was doing didn't feel aligning anymore.
Julie Cober: Imagine if you were invited to a room filled with a collection of the most diverse, interesting, authentic women in business leadership and entrepreneurship today, sharing their stories of growth, courage, risk, and change. Women who've declared enough is enough. These rules of success I've been asked to follow no longer work for me and frankly, who made them up anyway.
Well, there is such a room and my friend, you're here in it right now. Welcome to “According To Who?” the go-to podcast for successful women who are ready to question the current status quo. Do things differently and rewrite her next chapter.
I'm your host, Julie Cober, [00:01:00] former C-Suite corporate executive turned founder, CEO, and peak performance mindset coach to the female founder on a mission to build, grow, and scale on her own terms. If you're craving more for wellbeing and true fulfillment both in your work and your life, guess what? You're going to love being in this room.
Julie Cober: All right. Hello. Hello everyone. I'm so excited for our chat today. I'm here with Vanessa Bowen and oh my gosh, I can't even wait to.
Share her story. Vanessa and I met earlier this year, I think it was in June, where we were both speakers at an event. We were on a panel together where we were sharing our stories and we were sharing stories about worth and money, mindset and wealth and prosperity and abundance, and all of those things.
Not all to do with just money. And then Vanessa was also [00:02:00] a keynote speaker. She closed out this. Powerful event that we were at with like, her, her, when I saw her presentation and sat through that, I, I was sitting there thinking, oh my gosh, we need to have her on the podcast because what she teaches and what we're gonna share today, it pretty much impacts us all.
We've all had some element of it at some point in our career, but I just loved her story so much. Um, I was so happy when she said yes that she was gonna share it with us. So welcome, welcome, Vanessa. I'm gonna read your bio so everybody knows your background, and then we're gonna jump into some powerful questions.
Does that sound good?
Vanessa Bowen: Yeah, I'm excited to be here. Thank you, Julie.
Julie Cober: Okay, great. Okay, so let me read this. Vanessa Bowen is a chartered professional accountant, master NLP mindset coach, and the founder of Mint Worthy Co, a transformational coaching and advisory company helping women entrepreneurs build wildly profitable businesses.
Vanessa is a woman who's redefining what it means to be a [00:03:00] successful entrepreneur, which is the whole reason we started this podcast with over a decade in corporate finance working with global brands across Canada and the US, she brings the perfect blend of financial strategy and deep mindset work to help women build businesses that don't just look good on the outside, but are profitable, sustainable, and wealth building.
At their core, her mission is clear, stop celebrating revenue and start building profit because you are worthy of wealth and its time you claimed it. Welcome, welcome, welcome, Vanessa. I cannot wait to dig into this super, super important topic with you today. Let's dive in. So your bio set tells us that you were in corporate for over 10 years working in finance, which I think in my experience, I was in corporate for 28 years.
I definitely think the female population was growing on the finance side, but when I left, it certainly wasn't 50 50. So kudos to you to be in [00:04:00] an area that's not, it is a little bit more male dominated. Can you share a bit about your corporate journey? Yeah. Sort of like the when and the how and why you decided to leave and, you know, start this amazing business now that you're, you're building and leading and growing and I, we just love to give people the backstory because most of our listeners, they're out, they're going okay.
If they can do it, I can do it. You know, these are women that are, are deciding, you know, do I, can I even do this? Do I wanna do this? Yes, I wanna do this. How do I do this? And so we bring on powerful women to show like, yeah, yeah, you can do it. We did it. You can do it too. So we just love, we'd love a little bit of your backstory.
Vanessa Bowen: Yeah, absolutely. So like fresh outta university, I'll start there. I landed my, what I thought was my dream job at the time. So I landed my dream job at uh, PWC and that's where I started my whole accounting career there. And so how it actually, I'll kind of give you [00:05:00] my lovely money story as I weaved this in, but I started at PWC and so –
Julie Cober: PWC is Price Waterhouse Cooper. For anyone who doesn't know one of the big, I call them the big five consultants.
Vanessa Bowen: Yes, yes.
Julie Cober: Huge, huge company. Global, worldwide. One of the biggest in the world.
Vanessa Bowen: Yes. Yes, exactly. So that's how I started. My, uh, CPA accounting career was at PWC, and I was probably about a year into my career and I happened to have a mentor.
And I remember this day like so vividly, she just like pulled me aside and she was like, do you have a budget? Because she knew that, uh, I guess you could see right through me.
Julie Cober: Like personally, she's talking about a personal budget?
Vanessa Bowen: Yeah, a personal budget. Because in my mind, you know, I had landed in my dream job.
I thought I had made it. And so I was spending my money like I had made it. And so within that first year of my corporate career, I was like deep into that. I was renting a condo I could barely afford. Like everything [00:06:00] was about, you know, the lifestyle, the image, you're an accountant, you did it all the things.
And she put me aside. She was like, do you have a budget? Because she clearly knew I was spending more than I was actually making as like a first year accountant. Mm-hmm. And I was like, no. Like a budget's not for me. But that was, as an accountant, that's funny. Now, you know, we're making the money. Um, and that's actually, that's such a good point because sometimes people think, oh, well, you know, accountants know how to manage their personal finances.
Mm-hmm. What you do as an accountant is not the same as you managing your actual money that's coming in. That's a, that's the story for another day. But basically that's how I got introduced into this whole world of personal finance because my financial life, I was making the money, I was in the career and my career was, uh, progressing very fast.
But I was just so bad with my money. And so this mentor, she was actually my manager manager, she was the one who took me under her wings and taught me about this whole world of [00:07:00] personal finance. She had like paid off her mortgage in three years. Like she was very big on like building wealth. So she became my money mentor.
So that's how I started to learn about money and how I was mismanaging it and how I should manage it. And so. What what started to happen was I just basically got in love or fell in love with this whole world of personal finance. I read all the books. I watched all like the Gail Vox oxalate shows, like all the things back in the day.
Right? And so as my accounting career was progressing, I was just sharing all the personal finance tips with, especially the women in my circle and looking at, you know, how are they managing their money, like fresh out in their careers. Like were they thinking about and buying a property? Were they thinking about like how to build wealth or were they kind of where I was and just like, okay, we did this university thing, we made it, let's make the money, let's enjoy life like we did four years of hard work and study.
It's time to live life. And so I was basically just kind of [00:08:00] helping friends on the side as my career progressed. So fast forward, I was at PWC for about five to six years, and then I loved audit. I hated audit. I decided, let me get out of audit. Mm-hmm. And so I left pwc. Mm-hmm. And I moved to Canadian Tire head office.
And I was, I moved into financial reporting and I was the accounting manager for all of the mark stores Canada wide. Okay. So that I got basically thrown into month ends and quarter ends and working with the auditors the other side. And I thought, you know, moving to this side of my career into more financial reporting, that I have more freedom and more time to kind of think about this business thing and, and see how I could make it happen.
Well that wasn't the case 'cause we were working nonstop for quarter ends then we they wanted to do –
Julie Cober: And month over month, month ends. Right.
Vanessa Bowen: Exactly. Yes. Month ends, you're right. Month ends, quarter ends year ends. All the ends.
Julie Cober: All the ends. You just [00:09:00] start or stop and then the new end comes.
Vanessa Bowen: Exactly. Exactly.
And so in my mind I thought, you know, well I'll, I'll kind of do this shift in my career and I can think about this business idea because I was really passionate about helping other women with their, their finances at the time.
Julie Cober: So is it, was it a little flicker? Like, so you're helping your friends on the side and you're starting to go, Hmm, could this be something?
Is that kind of how it went?
Vanessa Bowen: Yeah, it, it was like that and then the flicker grew and I just realized helping them brought me more joy than working in the corporate world. Like just, you know, seeing them have a little bit of a transformation or breakthrough, seeing them pay down their debts or buy their property.
For me, it just felt more fulfilling than, you know, doing a month end and making sure that, you know, we made retail sales for the, for the month. Right, right. And so yeah, the sticker started to grow and it started to grow and it really [00:10:00] started to like gnaw at me to the point where. I would wake up in the morning and I would be in tears.
'cause I had to show up to this job that, although I loved working with Canadian Tire, it was just what I was doing didn't feel aligning anymore. Right. Right. And so that feeling just like grew. And over time, you know, I was like, well, I'm not ready to quit my corporate job yet. I haven't, I haven't decided what the business is gonna be, how I'm gonna make money from it.
And so I kept delaying, like year after year I kept delaying. And basically I kind of had to draw a line in the sand because at the time we were going through an accounting system switch over. Oh, okay. And I had to decide, okay, it wouldn't be right in my heart to leave the corporation. You know, midway, they're in the middle of this accounting system transition.
And so I said, okay, this has gotta be the time. And so I gave my resignation. I had no business plan, I had no name for the business. I [00:11:00] didn't know what I was gonna offer. And I said. We'll quit and we'll figure this out.
Julie Cober: Okay. So that, that's big. That's actually quite big. So you, we talk about this here, you had an idea like that, it was kind, oh, wouldn't that be great?
One day kind of thing. And then literally at some point dropped into a decision. And when that happens, we drop into our body. And now our current paradigm and our future paradigm are literally fighting against each other. Yeah. I just spoke about this in my, with my clients this morning. It's a physiological feeling that happens in your body, like of fear and oh my gosh, what my, and so I wanna just highlight this for everybody who's listening, because I know a lot of the women that I talk to and, and, and that I even work with, they're looking for this.
Present wrapped with a perfect bow, and then they'll go, right. Yeah. So, and Vanessa said a couple things really critical there. She said, I just kept putting it off year after year. Okay. I, it took me 14 years from the time I wanted to [00:12:00] leave the idea to actually leaving it only two years when it dropped into a decision.
Mm. But it's just interesting that she said that, because this is how we all feel, right? Yeah. When it, it's this dream, which is so nice, right? They're so nice to dream about, but when it becomes a decision, now you're doing it. You just have these emotions that are flying all over the place. But what she just explained, she just left.
She didn't have a business plan. So I would guess that. You had a lot of belief in yourself. 'cause to be able to do that with no plan, not sure how I'm gonna make money, you know, I do. I talk to women who go, you know what I did? I believed in myself and I thought, okay, I'm gonna try this. And if it doesn't work, I'm super smart.
I have a lot of skills and capabilities. I know I can go back over here.
Vanessa Bowen: Right, right, right.
Julie Cober: So that's what I felt when you said that for me.
Vanessa Bowen: Yes. And I don't know if I would say, I don't know if I'd say with confidence I believed in [00:13:00] myself. I did feel like believed that like God, the universe had given me this idea.
Right. And I think that's what really led me, because when I quit, I, I had no clue. So I would say my confidence level in myself was probably, what am I doing? Yeah. But I felt like, I just felt this is what I was called to do. And I, and I truly believe that, you know, when God, universe, source, whoever you believe in, like gives you that whisper and that nudge like that, you're meant to follow that.
Yes. And when you follow that one breadcrumb, which is yes. Making the decision and then handing in the resignation. All of those are breadcrumbs. I truly believe that if you just keep following the breadcrumbs, it will all work out. You don't need my personal belief. You don't need to have oodles of confidence in yourself.
You just have to have confidence in whatever you feel is guiding you and, and that belief that what's in your heart is what you're meant to follow.
Julie Cober: Yes. That's so powerful. And she just had another [00:14:00] really mic drop. So this is what happens. It's a whisper. Yeah. A lot of a women, women I work with and no, ignore it.
Then it becomes what I call a pebble. So, you know, you throw a pebble in the water, ripples out a little bit. Right. You know, and then it's a rock. Because if it's something that you are supposed to be doing, if it's something, you know, you're made for more, it's something that you're not, when you're in a situation, when you're not aligned, this is your soul talking what she's describing, right?
Yes. So then there's a rock. So that's funny. So she went out with a whisper. I went out after I got rolled over by the boulder and down the road. Wow. So you can, that's e We are either ends of the spectrum. I became very, very sick. Right. And had to take a nine month stress sleep. Wow. All because at the core, so misaligned with where I was in corporate, but you know, I, I wasn't listening to the whisper.
I was ignoring it. Then it threw me a pebble, then it threw me a rock. Then it said, okay, we gotta give her a boulderer. Right. And then I finally went. [00:15:00] Right. So it can go either way. And I share this with, and I'm so glad Vanessa said this, because it's different for everyone. But I always say to women like, don't ignore that whisper.
Vanessa Bowen: Yes.
Julie Cober: ‘cause the more you ignore it, the louder it's gonna get. And that's where it comes to a boulder.
Vanessa Bowen: Yes, absolutely. Right.
Julie Cober: Yeah. So you must have had, I would say, I would argue you must have had confidence somewhere in there. Yeah. You maybe didn't see it. And then you get out and you're like, oh my God, now what do I do?
And that's the biggest thing, right? Is like, okay, now I've done this. Now what? But yes, I I, it's so good. That's so good. So one thing I saw when I was reading through and when we met, and Vanessa and I are both master certified NLP mindset coaches, which was a connection we had right away. And I love that that's part of your leadership toolbox.
And for those that don't know, NLP is neurolinguistic programming. And I think it's one of the most powerful tools you can have as a coach because it allow, for me anyway, it allows [00:16:00] me to hear. I can hear the words that people say to me, either women, I know my clients or whatever, and I can, from those words, I can drill right down to a negative limiting belief and they can't even believe.
They're like, but we say it. We say it all the time. We just don't hear ourselves. Right. So tell us why did you wanna add this certification to your CEO toolbox and how is it helping your clients now?
Vanessa Bowen: Yeah, it, it's funny, I stumbled across it. So when I first started Mint Worthy, it was more personal finance coaching platform, and I was building these financial plans for my clients and they were excited.
They were ready, they were following them, and then a couple of months later, they were just like. Back to their old ways of being back to the old money habits, not following the plan. And it just, it started to baffle me. And just in like chance occurrences, I started to hear about NLP. I didn't know much about it and I just happened to [00:17:00] meet with someone for coffee.
We were going to collaborate and I don't know, I just, I might have just mentioned to her, oh, I'm starting to learn more about this mindset world and all this jazz. And she was like, oh, my friends just started this NLP certification. It's like friends and family only. Do you want me to intro? And I was like, absolutely.
And so I literally just stumbled across it and I said yes to being certified at the base level because I figured if I could understand more about my client's mindset, but also my own money mindset mm-hmm. I could drill deeper down into like why they came to me at first and we created the solution of what they asked for and then they just stopped.
Basically going after their dream. Like I wanted to know why, like what was in their mindset that was just blocking them from the very thing that they said they wanted. Right? Right. And so it really just became this more of a curiosity because I wanted to understand my clients better and I figured if I could understand them and [00:18:00] understand how to use NLP, then my coaching could be more transformational, that I wouldn't just be like, let's create a sexy budget or a sexy financial plan and good luck for the rest of your life.
Yeah. Yeah. I wanted, for me, that just felt surface. It didn't feel like I was actually. Leading and creating transformation. And so I wanted to bring this into my toolbox to answer your question, because I actually wanted to create real transformation. I wanted these women to actually see the financial change that I had seen in my life.
And so that's mm-hmm. How I got into NLP and why I brought it into like, it's still like always, and we will always be like a core part of our coaching programs. We do mindset first, no matter what. Like no matter what because –
Julie Cober: Yeah. Because you, you can have a beautiful budget, financial plan, all the things, but if your money mindset is blocked. Like you, and they don't even know, they don't even know, like money is deep. Right. That it runs deep in terms of why we do things or why we don't. And it's so that's what I [00:19:00] said at the beginning. It's so tied to abundance and worth.
Vanessa Bowen: Yes.
Julie Cober: Right. And it, it's, to me, it's an onion that needs to get pulled back.
Right. So yeah, there NLP has some pretty powerful tools. Yeah.
Vanessa Bowen: Yeah. It really does. And I feel like when you think of the financial world, it's, it's been always so heavy of learn how to manage your money, learn how to manage your money. And I think we're starting to get to this part, or at least I think we're getting to this part of realizing that creating your financial life, creating abundance, it has two parts.
Like I always see this. You need to have the money mindset and the money management, like they must come together. You can't just have one. You can't just have the other, you have to shift the mindset, but also know what to do with your money as well.
Julie Cober: And I think it would probably be so helpful for your clients, like, this is why I named this podcast according to who.
And so think about that. Like who said debt's bad.
Vanessa Bowen: Yes.
Julie Cober: Debt is not a bad thing. Who's putting meaning to all this money? Who we're [00:20:00] like, normally with what I've experienced in my coaching practices, anything around money mindset that is deep from parents are saying money doesn't grow on trees in the, or whatever your parents said, right?
Like, we have these beliefs and these conditions, like according to who, I think debt is an amazing thing, but we have half the world that says, oh no, it is really bad to be in debt. Right? Yeah. I know financial CFOs that believe that. I'm like, what? Hang on. Right? Like, and entrepreneurs don't, successful entrepreneurs, they know, they manage it and they know how to use it to their advantage, but debt, all debt is, is you making a decision to buy something before you have the money, so you're boring it off of someone else so that you can pay it back.
That is it. Fact story, end of story. There's no meaning to debt. Absolutely right. So that's an example of these cre like according to who, who said this, this, and this about money.
Vanessa Bowen: Right. I totally agree. And I always say like, you can't [00:21:00] build wealth without debt. Right? Like you can't go buy a property without a mortgage.
Like you can't build wealth without debt. Like unless you just inherit a bunch of money if you're trying to build –
Julie Cober: Or win the lottery, you know?
Vanessa Bowen: Yeah. Win the lottery. Like you actually cannot build wealth without debt. And I, I think what you've just said is such a block that a lot of women just need to let go of.
Like, 'cause they hold so much shame, so much guilt tied to their self-worth, their identity. And it's like, no, like it's, you're just, it's leverage. It's just leverage. Yeah.
Julie Cober: It's perspective. How do you look at it? And when you, when you really dig, and I'm sure you do this with your clients, if you're working on money mindset.
When you dig to what those core money beliefs are, the next question you have to ask is, is that a fact or is that a story? Where did that come from? Whose is that? Even I say to my clients, whose voice is that, and all of them go, oh my [00:22:00] God, that's my mother. Or, oh my God, that's my father. When they, when they hear it right.
Do you even believe what you're believing? Right? That's, and when they start doing that, and, and of course it's not easy, right? They have to kind of get into communities of other women who are talking like we are, right? Yes. To say no, no, no. 'cause I did, I used to think it was terrible if I was in debt, I had to pay things off really fast and dah, dah, dah, dah.
And I still like to pay things off fast if I want to, but I make very strategic decisions around it Now.
Vanessa Bowen: Exactly. Exactly.
Julie Cober: So that's where the mindset comes in. That's so powerful. So I see why you have that tool, 'cause that'd be very helpful. So I found a quote of yours that I just, my heart swelled when I read it.
So I wanna share it with everyone here and chat with you a bit about it. So this is a quote directly from Vanessa. She says, you have full permission to create a life you love. Experience all the desires of your heart and have all the money necessary to do so, you are worthy of wealth. And when I read full [00:23:00] permission to Create a Life you love, like that is why I do the work I do.
That is why I started this podcast. I believe so strongly that we need to rewrite the rules of success for women and we have to get off this rollercoaster of the conditioning. Like go to school like Vanessa just described, get your university degree, go work for a great company, get promoted, go up the ranks, work for 40 years and then retire.
Right? And you know, get the house in the kids in the white pick who says all this. Like, why, exactly, why do we have to do it this way? Right? And we have all these women that you and I both know and ourselves included, that are not aligned, that are not in environments, that are allowing them to love their life.
Like, I see you on social media and with your beautiful daughter and your family. I'm like, this woman is loving her life, right? Like, and I know social media is our highlight reel and all the things, but I'm getting to know you and, and there's so many that aren't. Right. So [00:24:00] when I read that quote, I literally, my hearts, and this is exactly why I do what I do.
This is exactly why we have this podcast. This is exactly what we do in my business. And I think that the number one reason that women stay stuck in a career or the work that they do, that not only do they not love, they're, it's draining them. It's draining them emotionally. It's draining them physically.
It's draining them spiritually. It's draining their hearts. I believe from my work, it's the unpredictability. Of how to earn as an entrepreneur versus a paycheck every two weeks. Yes. That is what I've experienced, especially with executive women. Like we, we've earned big salaries, right? And now it's like, okay, I can't just walk away from this paycheck, so how am I going to put this exit strategy together?
And it's so unpredictable, right? So my question is, do you find this [00:25:00] with your clients and how do you address this in your work?
Vanessa Bowen: Yeah, 100%. I see it all the time. And you know, we've, society has ingrained us from the day we were born to be employees. And so we we're fighting against, like you talked about paradigms earlier, like we're fighting against such deep rooted paradigms when we're thinking about leaving our corporate job.
But I always say, again, going back to this, this belief of if it's placed in your heart, it's meant to be, and it will be. We're smart women, like mm-hmm. If you're an exec like you, you have the brains, you have the ability, you have the capability. I always say, just take the leap. Like literally, I tell my clients, I always say sometimes, you know, we're, we're waiting to feel worthy before we take the leap.
And I say, sometimes you gotta take the leap and then you'll feel worthy. Mm-hmm. And whatever it's that you're chasing, like. Again, it's, it's knowing in your heart that this is what you're called to do. I truly believe if you're [00:26:00] called to do it, like you can never fail. The only way you can fail is if you allow your mindset, the blocks, the paradigms to win.
If you, you can tell yourself any story, you can tell yourself, I'm never gonna make this amount of money ever again if I quit my job. Or you could tell yourself, I can make that in a day. I can make that in a month. I can make that in a year. It's just what story do you believe, like at the end of the day, what story?
I say, what story do you believe and which one are you choosing to lead your life? Because that's a choice.
Julie Cober: Such a great point. So this is the thing, right? Yeah, it's a choice and I think it's a level of awareness, right? Yes. So here's, here's a little tidbit from me. So I had left and started my coaching business, and I had big goals and all the things, and then I came across a coach.
Who I had kind of heard of through another coach, and she was, you know, [00:27:00] on social media saying a revenue goal. She had just passed in four years of business. I had to sit down. Okay. I had to, first of all, I mean, at the time I didn't know whether it was true or not. 'cause you never know On social media. I didn't even, that didn't even cross my mind though.
I just assumed it was true. I had to sit down. Never in my conscious mind had I ever thought that a coach could earn that kind of money. Wow. So this was 40 million over four years. Wow. No, actually no. That's not a lie. That's a lie. I think it was about 34 million. She was at three years. I'm like, what? But wow, it whipped open the doors for me.
I was like, never once. I was like, oh my gosh, if she can do it, I can do it. That that's the thought process I went into. Right. And, but it never, I'm like. What there, that's available out there. So now that door is wide open, right. Wide, wide open. And I'm seeing more and more of that. And yes, I do work at with and talk [00:28:00] to a lot of women coming out of corporate executive roles and they're like, you're telling me I could make my annual salary in a month?
I'm like, yep, yep. Like, I have seen it in the coaching industry over and over and over the online coaching. And they're like, but it, it's not that they don't believe me, they've just never, that's never crossed their mind. Yes. They've never been aware of it, so. Mm-hmm. They, you're right. They're saying, I gotta, I gotta replace my income fast here.
Like if I'm leaving, I'm a, I'm either a primary or a, you know, a big income earner in my house. How do I replace this fast? First of all, you have to be aware of what's even possible is what we're talking about here. And I do believe what Vanessa's saying is really important. You have to follow that belief, that little.
Flame that's inside of you, that's telling you you're not meant for this. What? Whatever it is you're in now, otherwise you would never feel this, you'd be fine. You'd be chugging along, you'd be getting your promotions and you'd be [00:29:00] totally fine if you're feeling misaligned. That's the flame Vanessa's talking about.
And she said it, it's a choice. You can either ignore it. Mm-hmm. And again, we were talking about this this morning in one of my coaching programs that often it's a fear, right? That stops us. And fear is a feeling. And you can either choose to stay where you are now because you're fearful of going out and doing what we're talking about right now.
And that's gonna cause discomfort down the road in the form of regret, likely. Right? And actually, when we look at the map of consciousness, I'm gonna get all science brain sciencey here.
Vanessa Bowen: I love it.
Julie Cober: From, um, David Hawkins. Regret is below fear. It's the fourth lowest energy frequency. Right. It's actually in the same line as grief and regret is a form of grief.
Right? It's, and I, that was like me when I was so scared to go, I thought, okay, but I, if I [00:30:00] don't do this now, I, I know I will wake up on the porch when I'm 80 years old and be in massive regret Yeah. That I stayed in this situation. Right. So you can have discomfort now in the fear and having to move through this and jump at, like Vanessa did off the cliff without a parachute.
Or you can have regret down the road, right? And so it's, I think it's just so, so important that quote, right? You have full permission to create a life you love. And so if you're sitting in a job you hate, whether you're the vp, C-suite, whatever you are. Why are you doing that? Because this is an address rehearsal.
We get one shot at it. So figure out the strategy, the exit strategy, whatever. And she has said this. She's already given us nuggets around that. So let's talk a little bit more about money mindset and breaking those money patterns, right? So you say that we're all [00:31:00] worthy of wealth. Yes. Right? Which I totally agree with.
I a hundred percent agree with that. And wealth doesn't always mean money either, but No, absolutely. Absolutely. We're talking about money, abundance, prosperity. Loving the life. Living a life you love. Yes. I actually say abundance is our birthright. And you just have to look around. Just look at nature, everybody.
Right? Look at little acorn. That thing grows into an oak tree. That's abundance, right? Look at the ocean, look at this. Grains of sand on this earth. Those are all forms of abundance. The sun, the even hurricanes, all good and bad, right? It's all around us. So if somebody's bank account, which we kind of talked about a little bit, but if it's not where they would like it to be, let's say for those people, these could be entrepreneurs that have come out like it's rough in the first few years or it can be, right?
Yes. And you have a lot of up and down. So if somebody's current circumstance, their bank account isn't where they want it to be, do you [00:32:00] think that that's a reflection or an output of their current money mindset? And if so, how do they change that? How do they change about like what, what you just said around thoughts, that's the only thing we have control over, right?
Is our thoughts. Yeah. How do they change that thinking so they can bring more money into their businesses or their careers or whatever it is they're going after?
Vanessa Bowen: Yeah, so 100%, I totally believe it's based on their current reality, their current money mindset, their current beliefs, and Bob Proctor talks about this, he calls it the cycle of doom and what he says, because you know the whole cognitive cycle, right?
Your thoughts create your feelings, which create your actions. Mm-hmm. Well, he says about the cycle of doom is we are conditioned to take our current reality. So let's use this bank account example. So we're conditioned to look at our current reality and allow that to create our thoughts. Oh, my bank account doesn't look sexy, so that means I can't build this business, or It's gonna be hard to get clients, it's gonna be hard to replace [00:33:00] my corporate income.
So you take your current reality and then you allow that to create your thoughts, which then creates your feelings, which creates your actions. And so when you're living out of those thoughts and vibration, you think it's hard to build a business, it's hard to get clients. Well, you're not gonna put yourself out there, maybe you're not gonna pitch, you're not gonna, you know, connect, go to these events, whatever.
And so you create this self-fulfilling prophecy. So you don't do those things. And then you don't get the clients, and then you don't get the sales and then the bank account stays as is. And where people get stuck, they say, well, see, I told you, my clients say, see, I told you Vanessa, I can't build the business.
I can't increase my bank account. I told you like I'm out here, but you're out here not really doing anything. You're just out in this cycle of doom. And so to shift that, what I always tell my clients is, you've gotta create, like what's your anchor? And, and I like to call it your money manifesto, but what is the vision that you have for your business, [00:34:00] you have for your life, you have for your wealth, whatever it is.
Like what is the vision? And ask yourself how much, when you just think of like the day, you know, if you put a percentage on the day, what percentage of the day are you even thinking about that future vision?
Julie Cober: Hmm.
Vanessa Bowen: Most of the time it's like 0%. And what you're focusing on is my bank account doesn't have the money.
Right. As opposed to my bank account has, I don't know, a million dollars, whatever it is. But you have to get to this higher level of consciousness, and that requires you to have something to look towards, to hold in like the, the seed of your mind. But most of the time we're looking at the current reality and we're allowing that to literally flood our mindset.
So if you are just trying to change the bank account first, like, what do you want? Majority of people don't know what they want. Right. If you ask them what they want, they're like, well, I think, um, maybe. And then you ask them a week later and it's changed. Yeah. It's like, [00:35:00] what do you want?
Julie Cober: Yeah. Or women, I work with some, they're like, I don't know what I want.
Are you kidding? I haven't thought about that in years. I'm the last on the list. I have the kids and my, the bills and the kids are going to university and all. They don't think about themself at all. I work with some women, like these are very senior executives. It takes 'em three months to figure out what they want.
Vanessa Bowen: Yes, yes.
Julie Cober: Because they haven't asked themself that.
Vanessa Bowen: No. And when you don't know what you want, that's a reflection. Like your bank account basically becomes a reflection of that. If you haven't said, I want my bank account to be X, I want why, whatever that is, then you're literally allowing yourself to operate day to day on autopilot.
And you're basically going everywhere but nowhere. Right? So you have to create this, this target and, and I like to get my clients to create a money manifesto. And then they record that manifesto and listen to it every day. 'cause what it starts is wire their subconscious identity, right? Repetition. Let's just say this, this, yeah.
This bank account example. Then they become the [00:36:00] person who has the bank account of X. Then they act as a person every day. Then they're thinking of that throughout the day. So when they're making the CEO decisions of, you know, do I send this email? Do I like pitch here? Do I connect with this person? Well, when you're actually operating out of a higher level of consciousness, then you do the thing.
Mm-hmm. When you're still that low vibration, you don't, and your bank account will stay at that poor level of vibration. So, right. It is all based on mindset and like, what are you feeding your mind with? Mm-hmm. What do you want? How much are you connecting to that? And just getting yourself outta the reality.
Julie Cober: Two things there she said that are really, really important. What she's talking about is what I call a dominating thought. Right. So you can have that go either way. So if you are dominating, stressed out, 'cause your bank account is low, you are telling the universe, I don't have enough money. So what's the universe gonna do?
It's gonna bring you situations to ensure you don't have enough money based on your belief. So I asked this [00:37:00] question, she answered it perfectly because the bank account is the result of this. Thoughts create your feelings. Your feelings. Create your actions, and your actions create your results. So if you're thinking dominantly, oh my God, I don't have enough money in the bank.
Oh my God, I don't, I'm not even gonna be make payroll this month. Oh, you know, all of that. That's the dominating thought or vibration going out. So the universe goes, oh, okay. She doesn't, she doesn't have enough money. Let's give her more to not have enough money about. That's how it works. I try to always make it so simple.
So the other key thing in this, and this is a little nugget for you all, your subconscious mind. This is our NLP background here. It doesn't know the difference between real and imagined.
Vanessa Bowen: No.
Julie Cober: It doesn't know it. So why not? Imagine that bank account has a million dollars in it. Tell yourself all day, every day.
Oh my God, I'm so thankful I have a million dollars in my bank account. Oh my gosh. Money flows to me with ease and joy. My clients love to pay me on time. Whatever. Figure it out. [00:38:00] That's the manifesto she's talking about. And get that thing on repeat because then your subconscious is throwing out a vibration of abundance and prosperity and worth and wealth and all the things.
So the universe is like, oh, okay. Whoa, she's got a million dollars in the bank. Let's give her more to have a million dollars with.
Vanessa Bowen: Yes, exactly.
Julie Cober: That's basically how it works, right? And, but it's hard, the hard part. But we can do hard things is, I call it the in between. The in between, the what you're imagining the million dollars in your bank and the actual bank account.
And you gotta basically ignore the real reality. We call it, in my business, we call it the solulu, is in the delulu. Get delusional. Get delusional with your thoughts. Stop rationalizing going, yeah, Julie, but I don't have a million. Like, I'll show you my bank account. I'm like, I don't wanna hear that.
Vanessa Bowen: Yeah, yeah.
Julie Cober: Because now you're telling yourself again that you don't have it.
Vanessa Bowen: Exactly.
Julie Cober: It's so powerful when you, but you [00:39:00] have to believe. You have to believe that this is gonna work. You have to believe in trying what we're talking about here. If you think it's woo woo, well guess what? It's gonna be woo woo. And you're not gonna have a million dollars in your bank account.
Vanessa Bowen: Exactly.
Julie Cober: 'cause whatever you believe to be true is gonna be your truth
Vanessa Bowen: A hundred percent.
Julie Cober: So like Vanessa's saying, why don't you believe you have a million dollars in your bank account?
Vanessa Bowen: Be delusional. I love that. Be delusional.
Julie Cober: Be delusional, right? Yes. Okay. I wanna talk about what you are known for. I see you on social media.
I'm like, oh, this is so important. What she's talking about. This is, so this, this is a conviction of mine. I, I’m noisy about this too, but Vanessa says her mission and her work is to stop celebrating revenue and start building profit. Yeah. I can't even tell you how noisy I am about this. 'cause I've known some very large coaches in the online coaching [00:40:00] space, boasting, you know, multiple seven figure business, all the things.
And that's not a lie. They maybe are bringing in millions of dollars in revenue, but they two in particular on the bathroom floor in the fetal position, crying. 'cause they're not gonna make payroll. Yeah. Yeah, more going out than coming in, not having a clue of what's going out. Just spending willy-nilly, kind of like what Vanessa described in her job when she first got working, right?
So I just say that I wanna talk about this 'cause this is her work and her mission. But I say, what I would say to the audience is be careful. Be careful what you're listening to. Some of it's not even real. And honestly, revenue doesn't really matter like you wanna know. Especially like if you're getting ready to hire a coach or go into a program or a mastermind or all of those things, you better make sure that person's profitable.
Yes. That's what you should be talking about, right? So why is [00:41:00] this your mission, Vanessa? Share with us how you're passionate. You can see how crazy passionate I'm right? 'cause I mean, yes, revenue matters. Don't be silly, but that's top line, right? Yes. What are you keeping?
Vanessa Bowen: Yeah, exactly. Exactly. And I think for me why this is so important is I've seen countless women, like all of my clients, you know, these brilliant women, brilliant minds building brilliant businesses, but like you said, on the bathroom floor, fetal position, can't afford to pay payroll or pay themselves, can't afford to take their family on a four, on a vacation.
Like that's not, we, what we started this, these businesses for and, and that's what like breaks my heart the most is, you know, we bet on ourselves. We take the risk, we leave corporate, we have this beautiful, beautiful idea of whatever it is that we're putting out into this world that we feel we're called to do.
But if we don't have [00:42:00] the profit, then what I worry about, like what scares me is that all these women, these these brilliant businesses that were meant to be built will then die.
And then the impact that we were meant to create as women, the economic power we were meant to have, the change that we were meant to create in our lifetime never actually gets fulfilled.
The economic power, the money, the generational wealth, all of that just becomes a dream that never gets lived. And that's what upsets me or scares me the most. It's, we have more women than ever right now. Like stats show more women than ever starting businesses.
Julie Cober: Yes. Starting businesses and more women over 50.
That's the biggest category. 50 plus. I'm like, yes. Right. Because they're, you know, they're, they're tired. They're tired. Yeah. They're not living their last chapter like this.
Vanessa Bowen: Absolutely. And that's the thing, so many women starting [00:43:00] these businesses, but if we don't focus on profit, because no one teaches us to turn our passion into profit, everything's like, you know, get the sales, get the marketing, get the revenue.
But no one actually says, okay, great. You have this beautiful passion. How do you turn it into profit? Right. And if we don't have that, if we're not focusing on profit, we don't have a business. We just have, I just like to say we have a hobby of a sexy name. Yeah. And it's like, what is all of this for? Like, what is all of this for?
If you don't have the profit? And like that is my fear is that we have these brilliant women and these businesses don't survive. And so what was our, what was our impact? Like what was our actual impact? And so when I think of the mission of Mint Worthy and just helping these women build these profitable businesses, for me it's also a ripple effect.
You know, if I help my client who is a coach, or my client who is a therapist, or my client who's an interior designer, it doesn't matter what they're doing. But if I help [00:44:00] them build a profitable business, their business is around. But their business has a ripple effect. They're a business. If they're a coach, they impact whoever their clients are.
If they're a therapist, they impact whoever their clients are. So when you're talking about like the pebble and the Boulder, yeah. My work is a ripple. I'm not just saving her business. I'm saving all the people that are looking to her. To change their life, to have transformation, to live their life fulfilled.
It's not just about me. It's not just about the client that I'm supporting. It's all the women or people on the other side of that business that are looking and hungry and longing for a bigger life. And if that business doesn't live, all those lives don't get fulfilled. So, wow, this profit mission is not just let's save a business because yes, I wanna save a business, but it's the ripple effect of the people and the lives on the other side that I feel like we're saving in the process.
Julie Cober: That is [00:45:00] so profound. And that's like the collective consciousness she's stepping into, right? Yes. Which is what we need to all do, and we're here to serve others. I think there's lots of science out there that shows that that's what people get the most fulfillment from, is when they make impact, like Vanessa's talking about.
So follow her work, but also. Just sit with this piece because I know so many people get, and I've seen it even just recently, people get so sucked in and think because they're seven earner or multiple, six figure or seven earner figure CEOs that they must be successful. They must be the person I need to, you know, attach myself to just be very, very discerning.
Because yes, if somebody can earn seven figures in revenue, and if that's legitimate, that's, that's something to celebrate for sure. But what Vanessa's talking about too, like if you're attaching your wagon to that and that person can't pay the [00:46:00] bills, that's a whole other of energy that that coach or consultant, or business owner is going to be operating at.
And it's a level of desperation and probably not high value and impact and influence and all the things that Vanessa's talking about. So I was just like, I'm so glad that this is your mission. 'cause it's, I'm very convicted about it too, because so many people that come into my world have, um, are, they don't wanna spend another cent on any kind of coaching or consulting or mastermind because they.
Not received what was promised and they've not received value. And I get it, they're, they're burnt. They're like, I'm not doing this again. So, you know, in my business, like I will not bring a client in unless I've had a con, a consult call with them. 'cause I don't think that you, you, how could you hire a coach or a consultant or anything without having like a really meaningful conversation with them, things like that.
Right. So I, I'm so happy [00:47:00] that we're talking about this because I think it's really, it's a problem. It's a problem in the market and Yeah, you, you can't stop. You need to go on with this mission. And so yeah. When these women have these profitable businesses and they know I can do this and I can build this and I don't have to go back to something that I'm not aligned to.
Vanessa Bowen: Yes.
Julie Cober: Huge, huge, right? Absolutely. And you're right, there's not many in your space focusing on this. Yeah. So I, I read a recent study that I wanna just talk about a little bit. Yeah. That said, over the past 50 years, women in the West, so the western part of the world, north America, over here with us, have truly become the most autonomous, free, independent, educated, and powerful generations of women in recorded history.
Okay. I'm like, whoa. Okay. Yeah. So if we're stepping into our personal power, like this study suggests, help [00:48:00] us understand why it, and I have this in my business too, with the women I work with, but why is it that women seem to have such trouble pricing themself appropriately and charging for what they're worth?
Like, please tell us where is this coming from? Like, we're the most powerful in the west that we've ever been in recorded history, and I can't get my clients to charge correctly. For what the value they offer.
Vanessa Bowen: Yeah. Because as women, our money stories, and this goes back generations, right? When we think of, yes, this is where we are right now, like we're the most powerful and, and all that jazz.
But when we think of our generational money stories, like when did women, you know, women weren't even able to work. We never really, you know, had economic power until like recent years. And so when we think of the money stories that are like ingrained in us generationally as women, like we, we've never even just [00:49:00] society, you know, even just to this day when you, I think of like my daughter, it's like, oh, girls who are pink and dolls and guys.
Mm-hmm. And for little boys it's like action figures and like, go after what you want. Like even the way society has raised us as women, we're, we're ingrained to, you know, want have to be nice. We, we don't wanna, this is actually something that a lot of my clients say when it comes to pricing. Well, if I increase my price, I'm taking money from that other person.
Mm. Like, we're just a little, we're a little too nice. We're a little too polite. And that's what I believe that's just ingrained in our money stories, our psyche from generations. So yes, we're in this advancement right now, but it's not like we've had, you know, the years of economic power. We, we've had, I'll say the, the history of standing in our worth.
And so when it comes to the pricing piece, I always feel like if you have a hard time pricing, that's all your self worth. There's something [00:50:00] about you and that's something, but that you believe about you that's not worthy of that price. Right? That's all that is. So when you're saying, I don't know, you're gonna charge $10,000 for your coaching program, and you look at that $10,000, if you're like, Ooh, that's a lot of money, well that's your money story.
A lot of money. Yeah, maybe a lot of money for you. Maybe you can't afford you right now, but that doesn't mean it's a lot of money for your ideal client. Or going back to another example, you see 10,000 and you're like, oh, well the economy's bad. If I take that 10,000 from that person, they might not be able to pay their bills.
And so what happens a lot of time with pricing is we actually are just projecting our own money stories and our own road blocks on our pricing. And so that's a good thing then.
Julie Cober: That's good because then they can dig to find their money stories.
Vanessa Bowen: Yes, yes, absolutely. And shift that. And absolutely shift that.
But you've got, you have to know that you're worthy. And that's the piece I think a lot of my clients struggle with. It's like we [00:51:00] think feeling worthy is conditional. When my business hits a certain level or when I feel a certain way, then I'm worthy. You gotta realize that you're worthy just as you are right now.
You don't need another credential. You don't need to have worked with X amount of millions of clients, like you're worthy just as you are right now. And when you can realize that, then you own your worth and then you increase your price.
Julie Cober: Yes.
Vanessa Bowen: And I always sometimes say this to my clients, you know, going back, I think I said this earlier, but you can't wait.
Like when it comes to pricing, don't wait to feel worthy to increase your prices, increase your prices. You'll get that client and then you'll feel worthy. But we're waiting. Don't wait. Yes. Just do it.
Julie Cober: Just do it. And I think too, another important point that I see with my clients too is this happened to me, so 28 years.
C-suite executive for 15, like I've meant multimillion dollar budgets, multimillion dollar projects, hundreds of people on my team, all the things, right? [00:52:00] I come over to be an entrepreneur. It's literally that bath water got thrown out with the, it was like first 12 months. I was like, well, that doesn't apply.
This is different. This is an online coach. And I'm like, finally, I sat back and said, well, hang on, hang on a sec. Like if you knew what I charged at the beginning, I won't even tell people I'm so embarrassed. I, and it was more about, well, what would they pay? Yes. What, what would they pay for this coaching?
Not what years of value do I bring? Years of leadership, years of coaching, CEOs, boards, all the things I, I completely had amnesia about that. Yep. And what I charged today versus what I charged then like night and day. So it's a thing. We get it right. And what I didn't realize, it was my own money stories.
I just kept thinking, well, what can they afford? Yeah. What do, what do I think they can afford, which is afford is obviously an issue with me. And then I did learn through my travels, which I share now too, is you, [00:53:00] you're, you have no business in their wallet. Like Vanessa just said it like, you know, 10,000 to me could mean that could be like a penny to somebody else.
Right. Like, and what I have, what I have seen is that if you're offering value and somebody thinks that you are going to truly help solve their problem, they'll go find the money regardless of they have it or not. Now, there's a little bit of a glitch nowadays with that because of all the mistrust out there.
Yes. Right. Since COVID and, and, and the whole online business. Right. But, so just make sure you're, but I think the key is in pricing. You have to understand or, or make sure you dig in with whomever you're working with to what your value is. And that's from the day you started working until today, regardless of what you're doing, right?
Yeah. Like we bring, like you said, these beautiful women, these smart women, intelligent women, they bring so much to the table. And then they sit and worry [00:54:00] about what will people pay for this?
Vanessa Bowen: Yeah. 100%. One of the things I teach my clients, just from a practical perspective is like pricing for profit. And one of the, yes, it's an equation, but that baseline equation, I call it TRED, and TRED, T-R-E-D, TRED, stands for one, time.
So how much time are you putting into whatever this offer is to deliver it? Also, how much time are you spending away from your family? 'cause we don't take that into account. But R is resources. So you know, if you need to hire someone or if you're a photographer, you're camera, all the things.
But E is that expertise, experience and exposure. Mm-hmm. And that's what makes me discount as women. Your, your experience over your corporate career, like your expertise, the credentials, the letters after your name, all the study, but also the exposure like. Have you been showcased in media? Have you been on podcasts?
Like how exposed are you? And then D, the part that's always missed [00:55:00] is your desired profit margin. Like bake in an actual percentage, a desired profit margin into your pricing so that you know, okay, all of my, you know, time, resources is covered, but then I'm also gonna get an extra 35% for my profit margin.
Yes. And just using that baseline equation is gonna help you to make sure you actually price for profit and charge closer to your worth. You're might likely worth more.
Julie Cober: Yeah.
Vanessa Bowen: But at least it's gonna get you a little closer.
Julie Cober: Right. And you can work your way up. Right. And I get this now, I just had a like aha when you were talking, especially for executive women.
Like we have the data, right? Like we're paid 40% less than our male counterparts across the board. CEO's down. Right? So of course we're conditioned this way. Yeah. Right. We're not gonna charge for our value because we've learned that we're not paid for our value. 'cause our next door neighbor who's also, you know, A CFO or whatever, COO gets 40% more surely because they're men.
Vanessa Bowen: Yeah, exactly.
And you know, I'm generalizing Of course. Yeah. But, and listen, [00:56:00] I'm the head of HR. I knew every single salary my whole career. And it's the, it's legit. The data is legit. I saw it my whole career. I couldn't use it ever. 'cause it's confidential information that I had access to. It's a hundred percent legit.
And every single situation I was in as an executive, my entire career, the women were always paid at least 30% below the men.
Vanessa Bowen: Wow.
Julie Cober: Yeah.
Vanessa Bowen: So wild. So wild.
Julie Cober: So there it is, right.
Vanessa Bowen: Yeah. Like that's our generational conditioning, all that. It's, it's –
Julie Cober: Yeah.
Vanessa Bowen: It's why we have a hard time.
Julie Cober: Oh my gosh, this has been so good.
Think of the woman who's listening right now. She could be a C-suite, EVP, VP leader, whatever, any role in corporate that she's not aligned to. And she's terrified. She's terrified to make that first step. What advice can you give her?
Vanessa Bowen: What would be the worst that happens?
Julie Cober: [00:57:00] Oh, good question. That's a great question.
Literally, what would be the worst? You'd have to pack it up and go back and get another job.
Vanessa Bowen: Exactly.
Julie Cober: Bob Proctor used to say that all the time, didn't he? Well, yeah. Like what would be, what would be the worst? What would be the worst? And then is it a fact or a story?
Vanessa Bowen: Yeah.
Julie Cober: Yeah.
Vanessa Bowen: Because if the worst is you would end up back in the, in your job.
You're already at the worst situation, like you are already in, you're living in the worst situation right now. So why would you not try to get outta it and you can go back?
Julie Cober: Oh my God, that is profound, Vanessa.
Vanessa Bowen: Exactly. It's like you just, and I, I use the same, use, the same analogy with what you're fearful of, but literally, if the worst situation is you have to stay in this job, or you go back to this job, you are literally living your nightmare.
Yeah. Each and every day. Yeah. So what would it look like? Just you choosing, just choosing to live outside the nightmare? Just dabble your little toe in. Just you, you know, [00:58:00] sprinkle yourself in the little water. What would it look like to just be outside of the nightmare? Yeah. And if it doesn't work, then you go back into the nightmare versus staying in the nightmare for the rest of your life.
Right. You can.
Julie Cober: And not even trying. Exactly. Not even trying a few years out. Not even, and then you come back, you know, and, and let's say I'm, okay, so I wanna just say this too, because this is so good, what she just said. So. Worry is nothing, but you're imagining something in the future that's going to be bad.
It hasn't happened. You're making up stories about it that, so people say to me like, oh my God, Julie, I can't imagine. I'm not really good at visualizing and imagining, oh yeah, you can, 'cause you could worry. I'll say it. You worry about your kids are like, oh my God, all the time. I'm like, okay, you can imagine.
So what Vanessa's saying is you're already in the nightmare. So why don't you try to imagine not being in it and see what happens and you can go back to it. 'cause you're, you're, again, your subconscious doesn't know the difference between real and imagined. Your reality is this nightmare. You don't like, why not imagine [00:59:00] something better and beautiful?
Yeah. Yeah. That's really good. That's really good advice. Okay, my friend. How can our audience connect with you? I know they're gonna want to, how do they find you? Tell us.
Vanessa Bowen: Yes, definitely. Um, well, the website mintworthyco.com. You can go there to check out more about me. My coaching programs, um, I hang out a lot on Instagram, so definitely follow me there.
Instagram at MintWorthyCo. Um, but yeah, send me a message, DM me, email me. Uh, I'm here. I'm here. Always here to answer any questions, support as best as I can. Literally lead this mission. Like however I can lead. I'm here to lead.
Julie Cober: Well, we're gonna put all your information in the show notes so people can get all the handles and your website and everything else.
What's new in your world? I know you just finished a cohort, right? So how, like what's happening in, in the mint worthy co world?
Vanessa Bowen: Yes. We just finished a cohort of my signature group coaching programs called Unblock Your Business. Literally unblock it so it's part mindset and then [01:00:00] obviously part like.
Dismantling unblocking, your revenue model, your pricing, how do you manage your business finances and making sure that you've actually positioned your business for profit. Nice. So we just wrapped up one cohort. We're opening up another cohort end of October, beginning of November. Um, and then I am actually bringing back, I, I stopped these for a little bit, um, just like during maternity leave and stuff, but we're bringing back our VIP days because I know we're busy women.
Mm-hmm. And we just, we don't have time to spend months trying to figure out our business finances and figure out how to make our business more profitable. So I'm bringing our VIP days back, they're actually opening up this week. Nice. And it's literally a day like we get in, we get things done, we overhaul your revenue model, rejig your pricing, set up your profit plan, set up your cashflow forecast.
And then once we've created your plan, you have a 90 day profit roadmap after that day. And then you also get 90 days of support with me. So that's for that are like. I don't got time. Let's get it done.
Julie Cober: Yeah. Yeah. They [01:01:00] just wanna get it done, get something set up, strategy, financial strategy, and then get going.
Vanessa Bowen: Yes, exactly.
Julie Cober: Okay. That's awesome. And that's all on your website, right?
Vanessa Bowen: Yes. All of that's on the website as well.
Julie Cober: Oh my God, this is so good.
Vanessa Bowen: Yes.
Julie Cober: Well, thank you so much for sharing your story and all your golden nuggets of money, mindset, and revenue versus profit and worth, and all the things that are so important to success as an entrepreneur and as anyone in, in your career as well.
All of this can apply if you're, you know, still climbing the corporate ladder as well. Right. So.
Vanessa Bowen: Absolutely.
Julie Cober: Thank you so much for today. I know the audience is going to get a lot of value out of this.
Vanessa Bowen: Well, thank you so much for having me, Julie. This was incredible. I loved this conversation.
Julie Cober: Yeah, me too. Okay, we'll talk soon.
Julie Cober: Thank you so much for choosing to spend your time with us. I hope today's insights have empowered you and given you ideas and tools to start to rewrite your rules of success. If you loved today's episode, [01:02:00] please leave us a review and be sure to share it with a friend. And if you'd like to hear more from these trailblazing women, be sure to hit the subscribe button so you never miss out on another powerful episode.
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And always remember you have the ability to create any change you want in your life at any time. You are 100% worthy of living a life that you genuinely love, that's supported by work that you truly enjoy. Keep pushing the boundaries. Question your thoughts. Step into the elevated version of you, and until next time, always be asking yourself “According To [01:03:00] Who?”.
According To Who?
